Symantec Norton anti-virus software "manslaughter" how serious the incident in the end, affect how much? Will thus depressed, or even forced to withdraw from China What?
Norton anti-virus software as "manslaughter" incident, on May 17 and 18, the Norton antivirus software caused the software installed on millions of computer systems paralyzed. May 19, parent company of Norton products, Symantec issued a statement to apologize to the user and issued an official solution.
For Norton the "manslaughter", was accused of discrimination against Chinese users, and others that it would allow Chinese users to collectively abandon the use of Norton, Symantec, which are due to errors caused by the crisis in public relations measures, the consequences of their mistakes are bound to PR Symantec eating.
Discrimination, said the Chinese market is too extreme
Because of "manslaughter" incident only in simplified Chinese version of the Windows users, Symantec customers questioned the irresponsible attitude of the Chinese market. So in the end whether Norton's manslaughter in the Chinese market is not responsible for it?
In the Norton "manslaughter" XP system files in the same time, Cabas machine "manslaughter" the Rising Kaka, and Kaspersky has also been violence in Taiwan "manslaughter" WINDOWS system files, users in mainland China also fell victim. For a time, on the anti-virus software "manslaughter" news polls. And for "manslaughter", and many called the "Chinese worshiper of foreign things, and hang!."
Norton does not attach importance to the Chinese market that is also due to submarine cable fault, the user can not be upgraded continuously for several days virus database, some people think it is the Chinese consumer is not responsible for Norton's performance. Now manslaughter events cause the computer to a standstill, it is not responsible. In my opinion, submarine cable fault led to the virus database can not be upgraded, indicating that the localization of Norton did a poor job, but can not be called on the Chinese market, irresponsible, not the server in China, of course, can not be upgraded.
And the "manslaughter" can not say that it does not attach importance to the Chinese market, because competition for Symantec has been working in China, and several anti-virus software war. Foreign products as long as the quality problem in China, will be labeled "discriminatory China" infamy, should be discriminated against Chinese people are so easily Why?
Lead to feelings of Chinese consumers have been discriminated against due mainly to the attitude of Symantec for manslaughter, even into the exemption from the apology, it is extremely unwise, and details of the delegation of responsibility, which angered the Chinese users, so Chinese users feel they are discriminated against, this is Symantec's own making.
And "Using Norton is kind of xenophilia, deserve it!" Remarks, perhaps, there is a public relations competition, while the masses of individual users by their use of course.
Norton will not withdraw from manslaughter China
I believe that the chance of mistakes Norton, will give the brand a huge impact, but not completely so full retreat.
First, the domestic anti-virus software can not be guaranteed not to "manslaughter", but also have occurred in "manslaughter" incident, but less extensive Bale.
Second, the antivirus software have their own advantages and disadvantages, which are not perfect. That made the first three, Jiangmin antivirus, anti-virus anti-virus capabilities, but generally good results; Rising Antivirus, Kaka had suspected rogue software, and the small lion always come out to show their, anti-virus software should have in the background, can always hope Rising went to the front makes boring; Kingsoft Internet Security, Antivirus soared 100 percent occupied by the memory and affect other programs running.
And Norton, Kaspersky also have their own advantages and disadvantages. Norton virus database updates slower, Kaspersky Anti-Virus comprehensive but easy to manslaughter. Therefore, all anti-virus software is not perfect, also have their own user base.
Finally, Norton users in the enterprise brand is not comparable to other anti-virus software, even the occasional mistake, customers will not result in the loss of the brand.
Norton does not look for compensation is not an apology is boring
Norton and 23 will be removed before the apology was replaced disclaimer, this is really hard to forgive people. While manslaughter is antivirus software that may occur by chance accidents, Chinese consumers want is the attitude of apology, did not say try to turn Norton impasse, Norton even to threaten the user with a Disclaimer, this is boring since the search would more consumers to its brand loyalty and confidence lost.
Hope Symantec can give a follow-up time for customer satisfaction solutions.
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